PWT/NFPW 2009-2010 COMMUNICATIONS CONTEST
General Rules for Entrants
Entry Forms
Entry Fees $10 per entry for members: $15 per entry for non-members
Non-members who choose to enter their first place PWT entries in the NFPW contest must pay $20 fee per entry and join PWT/NFPW (Dues if paid by Dec. 31, 2009 are $87.00 professional; $27.00 student, $27.00 retired). As in the past, PWT will pay the NFPW entry fee of members who pay their dues by Dec. 31. Newly established in 2006-2007 Contest, anyone desiring to enter more than one entry in the same category and sub-category, may do so as long as they pay the $10 for members, $15 for Non-members for each entry.
Purpose
The purpose of the Press Women of Texas/National Federation of Press Women (PWT/NFPW) Communications Contest is to improve professional skills by recognizing excellence in communicating. The “message” is what is important. The “message”; how well it communicates, how it is directed to its target audience, and how well it achieves the objectives, is the judging standard.
Eligibility
Entrants may be professionals, students or retired PWT/NFPW members as well as nonmembers active in the field of communications.
To be eligible to enter the contest, PWT members must have paid dues by the deadline dates. Only first place winning entries are entered in the National Federation of Press Women Contest. Non-members who want their first place entries entered in the NFPW contest must join the organization, paying dues before the NFPW contest deadline of March 22, 2010, as well as the $20 entry fee.
PWT Deadline
This year, there is no separate entry deadline for books or poems, to make it easier for everyone, there will be only one deadline for ALL entries. This year that deadline will be January 15, 2010.
No late entries will be accepted.
Publication dates
All entries must have been published, issued, broadcast, telecast or printed for the Web between Jan. 1, 2009 through Dec. 31, 2009.
The governing date is the date the broadcast was aired, the date printed on the publication, or the date printed on the hard copy of material for Web pages. If the entry is a series, use publication date of the final article as entry date, which allows beginning articles to have been published in previous contest years.
Entry regulations
Entries to receive a first place PWT award (no ties) in any of the various categories are forwarded to the NFPW contest management office. Entries must conform to PWT/NFPW contest categories.
Entries submitted in the wrong category or subcategory, not properly labeled or failing to have all required written statements will be disqualified. Judges may NOT change an entry to another category. More than one entry may be submitted in one category or subcategory in the contest structure, as long as each additional entry is accompanied with the proper entry fee.
CLARIFICATION: Stories may be entered in writing categories, while the page, supplement, publication or Web site that bears that story may be entered in editing categories. It is not the intent to prevent a writer and an editor from entering their individual work when work by both contestants appears in the same publication or broadcast.
Entries in all categories except editing, producing, or public relations and advertising brochures must be entirely the work of the member.
EXPLANATION: In Print Media categories 11-16, the editor or the producer is not required to have done all the work on the page or publication. Also few persons in advertising. or PR are totally responsible for any item. Ad. Brochure, or direct mail campaign. The team principle usually applied. Therefore, the entrant should be the creative planner, responsible for seeing “the message” through, the content director, or the writer of the copy.
Members who collaborate on material may enter together, but each must have paid PWT/NFPW dues. Duplicate certification will be awarded to those winners.
The contestant’s entry form should list all roles in creating the entry. Example: creative coordinator and copywriter, or copywriter and layout, etc.
Note the special instructions printed for entries in each of the following divisions, Print Media, Photography, electronic Media (radio and television and Web site pages), Advertising, Public Relations/Promotion/Publicity and Book/Fiction/Verse, with specific details printed for some of the categories. If these instructions call for a written statement to accompany the entry, the lack of that statement will automatically disqualify the entry.
Judges’ comments about winning entries will be returned to the winners with certificates. Judges’ comments for all other entries will be returned to the state contest directors for distribution to the entrants.
Each entry MUST be placed in a separate 9- by 12-inch open-end manila envelope. If entry is too large to slip easily in and out of a 9- by 12-inch envelope, please use the next larger size that will accommodate the entry. The entries must be taken out of the envelope at least six times during the processing, so do not use anything smaller than a 9- by 12-inch envelope, and do not use envelopes that open on the side, as the entries are stored and handled vertically.
Prepare the envelope properly. When looking at the FRONT or “address side of a 9- by 12-inche envelope, hold the envelope vertically with the open end up and clearly write the entrant’s name, affiliate state, category number and subcategory letter, and name of category on the top right-hand corner of the envelope. Do NOT write on back of the envelope (side where the fastener and flap are located) or on the flap. Fold flap in and behind the entry.
DO NOT FASTEN OR SEAL THE ENVELOPE.
No return of entries
Books and all other entries are considered a donation to PWT/NFPW and will not be returned. Do not enter irreplaceable items in the contest. The risk of loss through multiple shipments from office to judges and back again and on to the conference site is great. It is difficult to search for individual entries or to prevent someone from taking them from the contest display.
Entrants NEVER should send a “one and only” entry. Duplicate all slides, audiovisuals, audiotapes, Zip disks, CDs, DVDs, etc. for your own use
AWARDS
Awards in any given category/subcategory shall be limited to first, second and third place and honorable mention. No ties are allowed.
Judges may decide the number of awards to give within these limits (awards are to be given only if the judge deems them merited). Judges decision shall be final.
All awards shall be honorary, except sweepstakes awards. Sweepstakes winners are determined by a point system based on number of entries per category.
The contest committee may declare no contest in any category.
Fees
Entry fees for the 2009-2010 contest are $10 per entry for PWT members and $15 per entry for nonmembers.
Send the contest entry fees in the same envelope with the entries attached to the contest compilation form. The package must be postmarked NO LATER THAN JANUARY 15, 2010 FOR ALL CATEGORIES.
Make checks payable to Press Women of Texas.
The package entries should contain the following:
1. Check made out to Press Women of Texas for $10 or $15 per entry (for 10 entries, check should be $100 for members and $150 for nonmembers).
2. Entry envelopes sorted by category (rather than alphabetically by entrants’ last names).
3. Compilation sheet listing all entries in numerical order by category.
Tracking receipts are a must.
Send entries, entry fees, and compilation sheets via UPS, FedEx, or Express Mail with a tracking receipt. Even though it costs a little more, please send only packages that can be tracked.
Please send entries to PWT Contest Co-director Clara Clay, 2419 Binz, Houston, TX 77004-7503.
Address all questions and requests to the contest co-director at the above address or by telephone, (713) 529-5482, or by e-mail to claraclay@workco.com.
2009-2010 CONTEST CATEGORIES
PRINT MEDIA ENTRIES
Categories 1 through 17
(Paid or unpaid circulation)
General instructions: A tear sheet (full page or pages containing the article, special page, etc.) must be submitted for entries published in newspapers or other publications. An article will be considered a single story or a story, sidebar(s) and or-related information boxes published as a package in a single edition.
A package on a single subject published on a single day constitutes one article.
Each article may be entered only once. A story entered as a single feature or news story cannot also be entered in a multi-part category such as a series. Clearly mark the tearsheets by highlighting or underlining the heading or title. Photocopies or print PDFs of tearsheets are permitted when originals are not available, but they must show publication name and date of issue printed on the page.
Sections, special editions and publications must be submitted in their entirety. Sections and supplements should indicate clearly that they are part of a larger publication.
1. News reporting
Submit ONE (1) article. Judges will consider planning and general organization of story, initiative in obtaining story, news writing, readability and impact.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
2. Continuing coverage or unfolding news
Open competition. Submit a maximum of SIX (6) articles representing the course of the story. The entry date is the date of the final article, which must be on or before Dec. 31 of the contest year
Judges will consider the writer’s ability to stick with the story, the handling of the subject, writing style, readability and thoroughness of coverage (e.g., a trial under way with daily coverage, or surprising new facts discovered at a later date on a story that is not a planned series).
A one-page written statement noting general chronology of the unfolding news and any special circumstances or events related to the topic MUST be included with the entry.
3. Investigative reporting
Open competition. Entry should demonstrate entrant’s ability to provide treatment of an issue that has an impact on publication’s coverage area but that has not received prior coverage or would not have been told without the reporter’s diligence in uncovering or reporting of the subject. Submit a maximum of SIX (6) articles representing the course of the story. The entry date is the date of the final article, which must be on or before Dec. 31 of the contest year.
Judges will consider the initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence. A one-page written summary MUST accompany the entry. It should include the entrant’s role in preparing the coverage, chronology of events, current status of issue covered and any unusual circumstances or difficulties encountered in preparation of the series.
4. Enterprise reporting
Open competition. Entry should demonstrate entrant’s ability to expand on and add in-depth information to an issue that already has been reported and has an impact on publication’s coverage area. Submit a maximum of SIX (6) articles representing the course of the story. The entry date is the date of the final article, which must be on or before Dec. 31 of the contest year.
Judges will consider the initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence. A one-page written statement MUST accompany the entry. It should include the entrant’s role in preparing the coverage, chronology of events, current status of issue covered and any unusual circumstances or difficulties encountered in preparation of the series.
5. Special series
Open competition. Submit a minimum of THREE (3) but not more than SIX (6) developed articles. The articles must be numbered or must otherwise indicate with an editor’s note, a consistent series title or a logo that the articles were intended as a series, published either over time or in the same issue. The entry date is the date of the final article, which must be on or before Dec. 31 of the contest year.
Judges will consider the initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence. A one-page written statement MUST accompany the entry. It should include the entrant’s role in preparing the coverage, chronology of events, current status of issue covered and any unusual circumstances or difficulties encountered in preparation of the series.
6. Editorial / Opinion
Submit one. DO NOT SUBMIT personal column. This category is for pieces that appear on editorial or op-ed pages. In addition to considering local interest of the publication for the readers, judges will consider clarity of style, sound reasoning and effort to influence readers' opinions in what the writer believes to be the right direction.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
7. Feature story
Submit ONE (1) article. DO NOT ENTER interview as feature (see Category 8, Personality Profile). Judges will consider interest and unusual aspects of the feature material itself and/or the handling of it, writing style, readability and thoroughness of coverage.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
8. Personality profile
Open competition. Submit ONE (1) article that gives a portrait of an individual based on interviews with one or more persons. Judges will consider how well the writer reveals the personality of the subject by exploring the subject’s actions, background, motivation and character.
A. 500 words or fewer
B. More than 500 words
9. Special articles
Open competition. Submit TWO (2) articles on the same basic subject for each sub-category. The two articles equal one entry and both should be listed on the same entry form and placed in one envelope.
Entrants may enter one or all lettered sub-categories, but the two articles that make up an entry must be on the topic of that sub-category. Example: sub-category O (Sports), both articles may cover various sports topics; each may focus on a particular sport, e.g., basketball; or each article may cover a different sport – one on basketball and one on hunting, etc. Or, as in sub-category M. (Reviews), one article may be a review of a play, while another is a review of a concert.
Judging will be on the same criteria as for news or feature stories, but will include the author's ability to write knowledgeably on the subject.
A. Business
B. Agriculture, Agribusiness, Aquaculture
C. Arts and entertainment
D. Physical health, fitness, mental health, self-help
E. Education
F. Science (technology, ecology, environment, energy, “green issues”)
G. Food
H. Government or politics
I. History
J. Home (interior decoration, furniture, architecture, landscaping)
K. Fashion
L. Religion
M. Reviews (any subject; personal opinion must be expressed)
N. Social issues (family, minority affairs, welfare, women, the elderly, consumerism)
O. Sports
P. Hobby or Crafts
Q. Travel
R. Advertorials (writing done for special advertising supplements or special sections)
S. Rotating Subject: Planet Earth (2009 is the International Year of Planet Earth).
10. Columns
Open competition, with sub-categories by column type. Submit TWO (2) columns. Column should have a headline that indicates it is a regular feature of the publication; should entertain and/or educate; should reveal author's style.
A. Humorous
B. General
C. Informational (how to, Q&A, advice)
D. Specialized (essays, opinion, critique or review).
11. Single page or pages regularly edited by entrant – Lifestyle or Entertainment
Specify frequency of page's appearance and submit TWO (2) samples of the same type or subject (i.e., two food pages, two youth pages, etc.). Judges will consider the planning and general organization of the page, the power of original editorial material, suitability and appeal of feature material, informational value, editing and headline writing.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
12. Single page or pages regularly edited by entrant – other than Lifestyle or Entertainment
Submit TWO (2) samples. Judges will consider the planning and general organization of the page, the power of original editorial material, suitability and appeal of feature material, informational value, editing and headline writing.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
13. Section edited by entrant – frequent or regular sections
Specify frequency of section or supplement and submit TWO (2) samples. Regardless of frequency, newspaper supplements (such as Sunday magazines) MUST be entered in the appropriate newspaper sub-category below, not in magazine sub-category. If the section (e.g. Sunday magazine) is a supplement to a daily newspaper, but published weekly or monthly, it still belongs in the daily sub-category. The entry must specify the larger publication in which the section appeared.
Judges will consider planning and general organization, the power of original editorial material, suitability and appeal of feature material, informational value, editing and headline writing, cohesiveness, and thoroughness of coverage.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
14. Sections / supplements edited by entrant – infrequent (one-time, annual, semi-annual, quarterly)
Submit ONE (1) sample. Regardless of frequency, newspaper supplements (such as Sunday magazines) must be entered in the appropriate newspaper sub-category If the section (e.g. Sunday magazine) is a supplement to a daily newspaper, but published weekly or monthly, it still belongs in the daily sub-category.. Entry must specify the larger publication in which the section appeared.
Judges will consider planning and general organization, the power of original editorial material, suitability and appeal of feature material, informational value, editing and headline writing, cohesiveness, and thoroughness of coverage.
A. Non-daily newspapers
B. Daily newspapers
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
15. Publications regularly edited by entrant
Submit TWO (2) issues in their entirety. Note that there are categories for public relations magazines and other types of publications in the Public Relations Entries section. Judges will consider writing, editing, design and content.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
D. Newsletters (not internal or public relations)
16. Page layout
Submit TWO (2) examples of pages regularly laid out by entrant. Entry may consist of front pages, youth pages, editorial pages, sports pages, family pages or others, all of one type or in combination. Judges will consider the overall layout and design of the pages, typefaces, use of photographs and arrangements of the various elements to appeal to readers.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized circulation, including internal publications
17. Headlines, caption writing, original graphics
Judges will consider appropriateness to story, originality and appeal to the reader. Open competition. No sub-categories as to type of publication or circulation.
A. Headline writing (submit Four (4) samples on marked tear sheets).
B. Caption writing (submit Four (4) samples on marked tear sheets).
C. Original graphics and/or cartoons (submit TWO (2) samples on marked tear-sheets).
PHOTOGRAPHY ENTRIES
Categories 18 through 22
General instructions: In all categories, a photo, laser print or copy of original (no larger than 8" x 10") must be submitted. For digital work, a CD or DVF may be submitted, but the entry must include a printed copy (laser copy is acceptable) for ease of judging. DO NOT MOUNT PHOTOS. Prints and CDs and DVDS will not be returned.
A Tearsheet, photocopy or PDF of entire printed page must be attached, but judging is on the photo, not the reproduction. Except for category 23 (Photographer-writer), text will not be considered. For prints published in black and white, originals may be color or black and white.
18. Photography in non-daily newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Photo essay (photographs in a layout that either have a narrative quality or present points of view on a single subject)
E. Advertising/advertorial photo
19. Photography in daily newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Photo essay (photographs in a layout that either have a narrative quality or present points of view on a single subject)
E. Advertising/advertorial photo
20. Photography in printed publication other than newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Photo essay (photographs in a layout that either have a narrative quality or present points of view on a single subject)
E. Advertising/advertorial photo
21. Photography on the Web or electronic publishing
A printed copy (print, laser print, etc.) MUST be included in entry. In addition, submit a CD or DVD with the digital photo as it appeared on the Web or e-publishing site, including all supportive files to be able to view the photo as it was “published” electronically. Care should be taken to ensure the photo has not been electronically altered from the version published. Entries should remain true to ethical standards followed by professional photographers
A. Single photo (news, feature or sports)
B. Photo gallery (news, feature or sports).
22. Photographer-writer
Judges will consider the quality of both the photos and the copy, the relationship of one to the other, and the completeness of the package. Both the photos and the copy must be the work of the entrant. Layout will not be considered.
RADIO / TELEVISION ENTRIES
Categories 23 through 31
General instructions: Audiocassette tapes, VHS videotape cassettes, DVDs or CDs are required for submission of entries. In instances where more than one person contributed to the report, and only the person submitting the entry is an NFPW member, the entrant must have had an equal or the major role in creating/delivering the broadcast. The tape, DVD or CD, the case, the entry form and the envelope must be labeled with the following information: name of entrant, number and letter of the category/sub-category, length of cut.
Note: Digital podcasts should be entered in Category 35 under “Podcasts” in the Internet Communications Division.
23. On-the-scene spot report (news, features, sports)
Entry may be edited. Narratives or voice-overs are allowed only if they
were part of the original piece that aired. A one-page written statement detailing circumstances surrounding coverage of story and entrant’s participation MUST accompany the entry. Judges will consider reporter's ability to provide enterprising coverage of one unscheduled event.
A. Radio
B. Television
24. Prepared report (news, investigative, feature or sports)
Entry may be limited to a single report or may include excerpts from a related series. A one-page written statement detailing circumstances surrounding coverage of story and entrant’s participation MUST accompany the entry. Judges will consider reporter's ability to obtain a story with impact, clarity of writing/production, and concise assembly.
A. Radio
B. Television
25. Special programming (documentary, public affairs or editorial)
Entry may be a single report or editorial, or may be a series of stories on the same subject. In addition to considering entrant's ability to provide comprehensive and effective in-depth coverage of a community problem or significant news event, judges will consider creativity, clarity of writing and/or presentation, and technical excellence. Entry may be edited, but narratives or voice-overs are allowed only if they were part of the original piece that aired. A one-page written statement MUST accompany the entry and should include a synopsis of the subject matter, entrant’s role in preparation and how entrant’s coverage addressed the community/market need, a summary of any follow-up reports, and any unusual circumstances or difficulties encountered in preparation of the original piece.
A. Radio
B. Television
26. Special reporting series (Investigative or Enterprise Reporting)
Submit coverage of a single subject reported in TWO (2) or more parts. Entry should demonstrate entrant's ability to provide treatment of an issue that has impact on the station's coverage area but has not received prior coverage or would not have been told without the reporter's enterprise in uncovering it. Judges will consider initiative, thoroughness of research, documentation of any allegations, clarity of writing and/or presentation, and technical excellence. Narratives or voice-overs are allowed only if they were part of the original piece that aired.
A one-page written statement MUST accompany the entry and should include entrant’s role in producing series, chronology of events, effect of coverage on community, current status of issue covered, a summary of any follow-up reports, and any unusual circumstances or difficulties encountered in preparation of series.
A. Radio
B. Television
27. "Personal column on the air" or critic's review
Entry clearly must indicate the broadcaster's viewpoint. No written statement is required.
A. Radio
B. Television
28. Interview
Delete all commercial breaks, but no other editing may be done. No written statement is required.
A. Radio
B. Television
29. Talk Show
Delete all commercial breaks, but no other editing may be done. No written statement is required.
A. Radio
B. Television
30. Best newscast (commercial or non-commercial station)
Newscast must be under the overall supervision of the entrant. Judges will consider excellence of news content and production values. Delete all commercial breaks, but no other editing may be done. Narratives or voice-overs are allowed only if they were part of the original piece that aired. No written statement is required.
A. Radio
B. Television
31. Best presentation (anchor, sportscaster or play-by-play sports reporter)
Judging will be based on anchor’s, sportscaster’s or reporter’s presentation only (style of delivery, diction, authoritative presence, and credibility) not content. No written statement is required..
A. Radio
B. Television
INTERNET COMMUNICATIONS
Categories 32 through 35
General instructions: See specific instructions under each category. Questions about these entries should be directed to the contest director. Digital photography is covered under the photography entries. Every attempt should be made to enable the judge to view the article or pages under the form in which it was intended to be viewed. The entry should reflect the material as it appeared during the contest year
Note: Work may not be entered in more than one category in this division. However, a story may be entered in a writing category and the Web site on which it’s posted also maybe entered in the editing or site developing categories. It is not the intent to prevent a writer and an editor from entering their individual work when the work of both is published on the same Web site.
32. Writing for the Web and online newsletters
Submit hard copy printed from the Web AND a one-page statement defining the goal of the project, the site’s purpose and target audience. If entry is
still accessible to the public on the Web site, circle or write the URL on the top of the printed copy. If not, entry must be accompanied by a CD or DVD with the entry viewable via the original site (include all appropriate files to enable the site to be viewed).
Entries must have been created for use in electronic form; material written for print publication and reused on the Web is NOT eligible. Judges will consider clarity of message, appropriateness to audience and adherence to principles of Web-based communication.
A. Web content written for not-for-profit or educational organization sites, ONE (1) example.
B. Web content written for corporate or for-profit organization sites ONE (1) example
C. Web content written for hobby or special interest sites, ONE (1) example
D. News articles written specifically for the Web, ONE (1) example
E. Feature articles written specifically for the Web, one (1) example
F. Commentary (columns, reviews, editorials) written specifically for the Web, TWO (1) examples
G. Online newsletters, ONE (1) example
33. Web site edited by entrant
Open competition. Submit hard copy of home page with the URL at the top so the judge can go immediately to the site. Each entry MUST be accompanied by a one-page written statement defining the site’s purpose and target audience, frequency of update, role in editing page, number of visitors per month and any additional comments about maintenance of the site. Judges will consider clarity of site, interaction options, design, relevance to audience and adherence to principles of Web-based communication.
34. Web site development/creation
Submit hard copy of home page with the URL at the top so the judge can go immediately to the site. Each entry MUST be accompanied by a one-page written statement defining the goal oof the project, site’s purpose and target audience, launch date of the site, evaluation of project, number of visitors per month, and any additional comments relevant to the development or creation of the site. Judges will consider adherence to purpose, clarity of site, interaction options, design and adherence to principles of Web-based communications Entries must have been created for use in electronic form. Material written for print publication and reused on the Web is NOT eligible.
A. Not-for-profit or educational organization sites
B. Corporate or for-profit organization sites
C. Professional sites
35. Podcasts
Entries in this category MUST be original content and not repurposed. If the material was on the air prior to being used in the podcast, it should be entered in one of the radio categories instead. As podcast files tend to be large, it is recommended that the entrant provide an MP3 audio file on a disk formatted
for universal use on all operating systems. Podcasts will be judged for originality, creativity, content organization and effective communication of message.
A. News
B. Editorial
C. Entertainment
D. Corporate issues
E. Advertisement
ADVERTISING ENTRIES
Print media advertising
Categories 36 through 39
General instructions: Submit tearsheet(s) of the ad or campaign/series. For electronic ads, submit printouts, DVDs or CDs for Web sites, or e-newsletters in which this ad or campaign series appeared. Each entry MUST be accompanied by a one-page statement including reason for the ad or campaign, special strategies used, effectiveness in terms of results, and the role of the entrant in carrying out the project.
Judges will consider the originality of the selling idea or promotion, adaptability and suitability of idea to the advertiser, appropriate choice of medium, makeup and appearance, style and content of copy, and results.
36. Newspaper, trade paper, magazine, newsletter or Web site – black/white print or electronic display (single ad)
A. Retail product or service
B. Institutional or image
37. Newspaper, trade paper, magazine, newsletter or Web site – color or spot color or electronic display (single ad)
A. Retail product or service
B. Institutional or image
38. Newspaper, trade paper, magazine or Web-site –print or electronic campaign or series built around one subject (b/w, color or spot color)
Series may feature same product or service, or different products/services for same advertiser. Series must be related by theme or design format.
A. Retail product or service
B. Institutional or image
39. Single-sheet Poster/Poster Campaign/Billboard/Banner (any size, black and white or color)
A. Single-sheet original poster. Submit poster OR send photo/printout of entry (no larger than 8.5” x 11”) or DVD with jpeg file, no larger than 3 megabytes.
B. Original poster campaign. Submit posters OR send photo/printout of entry (no larger than 8.5” x 11”) or DVD with jpeg file no larger than 3 megabytes.
C. Billboard. Submit photo no larger than 8” x 10” of entry.
D. Banner. Submit photo no larger than 8” x 10” of entry.
Electronic Media Advertising
Categories 40 and 41
Submit audiotape cassettes or CDs for radio entries and VHS videotape cassettes, CDs or DVDs for television entries. Each entry MUST be accompanied by a brief statement including reason for the commercial or campaign, special strategies used, effectiveness in terms of results, and the role of the entrant in carrying out the project.
40. Radio single commercial or campaign built around one subject
41. Television single commercial or campaign built around one subject
PUBLIC RELATIONS/PROMOTION/PUBLICITY
Communications programs and campaigns
Categories 42 through 46
General instructions: Each entry MUST be accompanied by a one-page statement that includes the research or reason for the program or campaign; audience; strategies used to reach this audience; theme (if any); timetable; budget, and how program or campaign was evaluated.
Entry must have been under the overall supervision of the entrant, with role defined in statement. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc.
Attach major supporting items including brochures, press releases, speeches, videotape, audiotape, CD or DVD (limit sample to FIVE (5) minutes). If displays are too large to include in the 9" x 12" envelope, send photo/printout of entry (no larger than 8.5" x 11") or DVD with jpeg file no larger than 3 megabytes. Materials submitted in this category also may be entered in categories 47-54.
Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality. The program or campaign must have been completed by Dec. 31 of the contest year.
42. Community or Institutional Relations
Program or campaign designed to improve an organization's relationship with key publics or a community
43. Public service
Program or campaign for the public good
44. Internal communications
Program or campaign designed to improve relations within an organization
45. Marketing program or campaign for new or existing service or product
46. Audiovisuals
Entry must be creatively directed, edited and executed by the entrant. Submit appropriate format (i.e. slides, VHS videos, DVDs or CDs with viewable PowerPoint or similar presentation).
A. Still illustration or multi-image slides
B. Video productions
C. PowerPoint or similar presentation method
PR Materials
Categories 47 through 54
This sub-division includes PR print materials and those produced for CD-ROM, DVD and e-mail. Materials created for the Web should be entered in Categories 32-35.
Entry must be creatively directed, edited and executed by the entrant. Submit ONE (1) sample.
Each entry MUST be accompanied by a one-page statement that includes description of entrant’s role in carrying out project, general objectives, audience, theme (if any), frequency, budget and how entry was evaluated.
Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact, and technical quality.
The body of the publication determines the color sub-category. For example, if the color is 4-color but the body is 1- to 3-color, it should be entered as 1- to 3-color.
47. Report
A. External annual report
B. Internal annual report
C. General report
48. Magazine
A. One- to three-color
B. Four-color
49. Magapaper/tabloid
A. One-to three-color
B. Four-color
50. Newsletter
A. One- to three-color
B. Four-color
51. Brochure
A. One- to three-color
B. Four-color
52. Catalog
A. Retail or Manufacturing
B. Educational institutions
53. Direct mail marketing
54. Manuals and handbooks
Information for the Media
Categories 55 through 57
55. News or feature release – single release
Submit a copy of original release and clippings of ONE (1) to THREE (3) published articles resulting from release, or reports of placement if used by electronic media. Each entry MUST be accompanied by a one-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget and follow-up.
A. News release
B. Feature release
56. News or feature releases – multiple releases
Submit TWO (2) news or feature releases dealing with the same topic or campaign. Submit copies of original releases and clippings of ONE (1) published article or reports of electronic placement, which resulted from each release. Releases may have been rewritten by publication. Each entry MUST be accompanied by a one-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget and follow-up.
57. Media kit - tools to gain media coverage
Submit TWO (2) to SIX (6) examples that make up a single media kit, which may include, but not be limited to, tip sheets, expert lists, media advisories and feature suggestion packets. In addition to the examples, results must be documented with at least two clippings, or reports of placement if used by electronic media resulting from the media kit. Each entry MUST be accompanied by a one-page statement that includes objectives, media contacted, follow-up and results.
58. Speeches
Entry must be a minimum of FOUR (4) pages, typewritten and double-spaced. Each entry MUST be accompanied by a one-page statement that includes the title of speech, title of speaker, description of audience (including name of group and size), date, and goal of the speaker in reaching the audience.
Judging will be on effective interpretation of subject matter, writing and balance, credible discussion. The speech must have been delivered during the contest year.
COLLEGIATE
Categories 59 through 68
General instructions: Open to students in either a two- or four-year program who are working on an undergraduate degree. Tearsheets must be submitted for print categories. Entries may have been published in either a campus or professional publication.
Radio and TV entries must be submitted on cassette, CD or DVD, and labeled the same as the entry form. For Web entries, submit files suitable for viewing on a CD or DVD, plus a print version.
59 News writing
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
60. Feature writing
A. Newspaper, magazine or special supplement
B, Radio or TV
C. Web
61. Sports
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
62. Editorial
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
63. Column
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
64. Design
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
65. Graphics/Illustrations
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
66. Photography (single news, feature or sorts photo – tearsheet and print)
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
67. Advertising
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
68. Public relations
A. Campaign for a non-profit or educational institution
B. Campaign for a company or for-profit business venture
ACHIEVEMENT/RESEARCH
Categories 69 through 71
69. Individual achievement (print or broadcast)
Submit relative material but no more than TEN (10) pages or pieces, including samples of the work itself, supportive materials relative to the impact of the achievement AND a one-page written summary of the achievement . This category includes work by a reporter, editor or news team that reflects unusual creativity, unexcelled professionalism, courage under pressure, effectiveness in presentation and that which "got something done," i.e., helped to get a law changed or introduced, focus on inadequate water supply led to building a new reservoir, spurred an investigation of child abuse/neglect, etc.
70. Faculty adviser of student publications
Submit one example of a newspaper, literary journal or yearbook, AND a one-page written statement about your role as adviser. The one-page statement also should give information about the publication, such as circulation or numbers printed, role of publication, brief background on the publication and any special comments the adviser would like to make regarding the publication.
71. Research (print, broadcast or public relations)
Research into historical, social or cultural topics related to media, communications or information systems or theory should demonstrate a comprehensive and balanced investigation of all relevant primary and secondary sources, and also should offer original insights and analysis. Open category. No sub-categories.
BOOKS/FICTION/VERSE
Categories 72 through 78
Note: Entry deadline for categories 72 through 78 is January 15, 2010.
Books, novels, short stories and poems must have been published during the contest year (Jan. 1, 2009 –Dec. 31, 2010).
Note: The year of publication (not the copyright date) governs eligibility. If the year of copyright date (issued when an ISBN number is assigned) printed inside the book is not the year of publication, please furnish documentation from the publisher verifying the publication date.
A book either must be a first editions or, if a later edition (not a reprint), must not have been submitted previously in this competition.
72. Non-fiction, book
A. General
B. Essay or chapter(s) appearing in book not written by entrant. Essay or chapter(s) judged on fit with overall theme of the book.
C. Biography and Autobiography
D. History
E. Cookbook
F. Humor
G. Instructional, including “how-to”
H. Religious or Inspirational
I. Ghostwriting. A ghostwriter book MUST include both a one-page written statement describing the entrant’s role and certification of the entrant’s role from the editor, publisher or subject of the book.
73. Fiction, novel (full-length, 40,000 words and up)
74. Children’s books
A. Fiction
B. Non-fiction
75. Young adult books
A. Fiction
B. Non-fiction
76. Short story (single story or collection)
77. Creative verse, including single entries or a book or chapbook of poetry
A. Single entries
B. Book or chapbook of poetry
78. Book edited by entrant including poetry books or poetry magazines
Editor in this category MUST include a one-page written statement about role in the project and the extent or type of editing done.
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